The five P's of Marketing are:
Product, Price, Promotion, Position, Place
Now technically, I could put those in any order but I always (and most marketing instructors do this as well) put Product first.
Product is Always First.
Meaning that the quality of your artistic product is always the first factor in how effective your marketing will be. It isn't the only factor (that's' why there are 4 other P's) but it is always the first one.
The good news is that everyone in the world doesn't need to think your product is great. A relatively small but committed fan base can be more then enough.
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