Watch Out for The Game Changers

Do me a favor, take 50 minutes out your life and watch this video of Seth Godin talking about the future of the music business.

UPDATE:  The Link Is Down Right Now, But The Point Still Applies

If you are musician, it is a must see.

If you aren't in the music business it is a must see.

When you watch the vid, take careful note of how Seth breaks apart the way the music business is currently being run and then helps to develop a way to make it work more effectively in the future.

I want you to follow his thinking because somebody is looking at your particular artistic field (dance, theatre, painting, whatever) in the exact same fashion.

While people get caught up in arguments about new plays versus classical works, or why people don't go to dance recitals, somebody is out there thinking about the theatre business as a whole, the dance business as a whole . . . and working on a way to change the whole damn thing.

This person . . . these people . . . are game changers.  And you need to be ready for them.

Look at the music biz.  For decades the big guys thought things could never change.

But they did.

When the wave of change hit they didn't respond to it nearly quick enough.

So now many of those companies are fighting for survival.

It is no different for the arts.

Eventually somebody is going to figure out a way of funding and selling theatre that is going to allow for well paid artists, complex artistic expressions, etc.

Somebody is going to figure out how to build a well respected arts gallery in 5 years, not 25 years.

When that happens, how are you going to respond?

Comments

[Scott Walters]

Great post, and I am looking forward to how people respond to your final question. I provided a link on my blog. Oh, and thanks for the kind words in your previous post.