I promised in a previous post, that I would talk about my own quest to find what was remarkable about my consulting company. Hopefully my story will help you in your journey toward being remarkable.
So let's start with the basics. I am consultant. This is not good news for me. Why?
Because there are millions of consultants.
If all I am is a consultant then my business is doomed to failure because there are just too many out there for me to compete. In other words, the supply of consultants FAR outweighs the demand for their services.
I have to find a way to be unique.
So I narrow it by being a consultant just to nonprofits. That makes my job a little easier. Not much easier. But it is a start.
Then I narrow it by specializing in three areas, branding, marketing strategy and corporate sponsorship. So now I'm a little more unique.
Then I narrow it even further by saying that instead of a lot of individual consulting I would do more workshops and small group facilitation. This is often a more affordable solution for my clients and it works with my strength, which is teaching and facilitating.
And I cap it off by focusing my energies on nonprofits that are between zero and one million dollars in annual income.
So I start off as a consultant. And when it is over, I am nonprofit consultant that uses workshops and small group facilitating to help small and midsized nonprofits with their branding, marketing and corporate sponsorship needs.
Am I the only one if the world that does that? Nope. Will I also focus on just those areas? Maybe not. But for now, it is my own little way to be distinct in a crowded world.
Your nonprofit has to do the same. Find your areas of distinction. If you don't have any, then create some NOW. You don't have time to waste.
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