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President of Mission Paradox



I'm Adam Thurman and this is place where artists and those who work at artistic organizations can learn how to connect their work to an audience.

It's about marketing, but it's also about much more then that. It's about learning how to engage your audience, it's about how to position your organization or career for the long haul . . .

And it's about making money through your art. Ideally LOTS of money. If that concept bothers you this isn't the place for you.


Adam Thurman is the Director of Marketing and Communications at the Children's Theatre Company, one of the 20 largest regional theaters in the United States. He is also President of Mission Paradox, a solo consulting firm that focuses on marketing and branding issues.

He has been a featured speaker or workshop presenter for the National Arts Marketing Conference, the Regional Arts Council of St. Louis, TedxBroadway, The Iowa Arts Summit and the Creative Chicago Expo. He also has worked overseas, doing two workshops on marketing for artists in Lisbon and Porto, Portugal.

Adam is a former board member of the League of Chicago Theatres and has served on the Illinois Arts Council’s Advisory Panel. He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group.

He has also been featured in the Journal of Arts Marketing, The LA Times, Time Out New York, the Chicago Tribune and Chicago Artist Resource.

He has two short marketing talks on video:

The Impact of a Gift -

Power and the Arts -

If you want to contact Adam you can email him at


the chicago bears, pro wrestling, working with nonprofits